Privacy Policy

PRIVACY POLICY

Last Updated: March 4, 2025

1. INTRODUCTION

Welcome to [Your Traditional Dress Company] ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [www.yourtraditionalstore.com] ("Site") and use our services, including making purchases of traditional Indian clothing and accessories.

This Privacy Policy complies with the requirements of the Information Technology Act, 2000 (IT Act), the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (SPDI Rules), and the proposed Digital Personal Data Protection Act (DPDP).

Please read this Privacy Policy carefully. By accessing or using our Site, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our Site.

2. INFORMATION WE COLLECT

We collect information from you when you register on our Site, place an order, subscribe to our newsletter, respond to a survey, fill out a form, or engage with our Site in any other way. The information we may collect includes:

2.1 Sensitive Personal Data or Information (SPDI)

As defined by the IT Act and SPDI Rules:

  • Passwords
  • Financial information such as bank account details, credit/debit card information, payment instrument details
  • Physical, physiological, and mental health conditions (if provided for custom measurements)
  • Biometric information (if collected)

2.2 Personal Information

  • Name
  • Email address
  • Mobile number
  • Postal address
  • Date of birth
  • Gender (for sizing purposes)
  • Body measurements (for custom-fitted traditional garments)

2.3 Non-Personal Information

  • Browser type
  • IP address
  • Operating system
  • Referring website
  • Pages visited
  • Time and date of Site visits
  • Geographic location

2.4 Information Collected Through Cookies and Similar Technologies

We use cookies, web beacons, pixel tags, and similar technologies to track activity on our Site and to enhance your experience. See our Cookie Policy section for more details.

3. HOW WE USE YOUR INFORMATION

We may use the information we collect for various purposes, including:

  • Processing and fulfilling your orders
  • Creating and managing your account
  • Providing customer service and responding to inquiries
  • Sending transactional emails (order confirmations, shipping updates)
  • Sending marketing communications (with your explicit consent)
  • Personalizing your shopping experience
  • Improving our Site and services
  • Conducting research and analysis
  • Preventing fraudulent transactions
  • Complying with legal obligations

4. CONSENT

By providing your personal information and sensitive personal data or information, you consent to the collection, use, storage, and processing of such information as described in this Privacy Policy. We obtain your explicit consent when collecting sensitive personal data or information, and you have the right to withdraw your consent at any time.

5. DISCLOSURE OF YOUR INFORMATION

We may share your personal information with:

5.1 Service Providers

We may disclose your information to third-party vendors, service providers, contractors, or agents who perform functions on our behalf, such as payment processors (like Razorpay, PayTM), shipping companies (like Delhivery, BlueDart), and marketing services.

5.2 Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

5.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by Indian public authorities (e.g., a court or government agency).

5.4 Protection of Rights

We may disclose your information to protect our rights, privacy, safety, or property, and that of our customers or others.

6. DATA SECURITY

We implement appropriate security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. We follow reasonable security practices and procedures as prescribed under the IT Act and SPDI Rules, including:

  • Implementing documented information security policies
  • Maintaining comprehensive information security programs
  • Conducting regular risk assessments and audits
  • Training employees on data security

However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. DATA RETENTION

We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When the information is no longer required, we will securely delete or anonymize it.

8. YOUR RIGHTS AND CHOICES

As per Indian privacy laws, you have certain rights regarding your personal information:

8.1 Access and Updates

You can review and update your account information by logging into your account on our Site.

8.2 Marketing Communications

You can opt out of receiving marketing emails by following the unsubscribe instructions in any marketing email we send you.

8.3 Cookies

Most web browsers are set to accept cookies by default. You can choose to set your browser to refuse cookies or to alert you when cookies are being sent.

8.4 Data Subject Rights

You have the right to:

  • Access the personal information we have about you
  • Correct inaccurate information
  • Delete your personal information
  • Withdraw consent for processing your information
  • File complaints with relevant authorities

To exercise these rights, please contact us using the information provided in the "Contact Us" section.

9. DATA TRANSFERS

Your information may be stored and processed in servers located within or outside India. We ensure that any international transfer of data complies with applicable Indian laws and regulations. When transferring data outside India, we implement appropriate safeguards to protect your information.

10. CHILDREN'S PRIVACY

Our Site is not intended for children under the age of 18, and we do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18, we will promptly delete that information.

11. COOKIE POLICY

11.1 What Are Cookies

Cookies are small text files that are placed on your device when you visit our Site. They allow us to recognize your device and store certain information about your preferences or past actions.

11.2 Types of Cookies We Use

  • Essential Cookies: Required for the basic functionality of our Site
  • Functional Cookies: Enhance your experience by remembering your preferences
  • Analytical Cookies: Help us understand how visitors interact with our Site
  • Marketing Cookies: Track your browsing habits to deliver targeted advertising (used only with your consent)

11.3 Managing Cookies

You can manage cookies through your browser settings. Please note that disabling certain cookies may impact your experience on our Site.

12. THIRD-PARTY LINKS

Our Site may contain links to third-party websites. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

13. GRIEVANCE OFFICER

In accordance with the IT Act and SPDI Rules, we have appointed a Grievance Officer to address any discrepancies and grievances with respect to the processing of information. The contact details of the Grievance Officer are:

[Name of Grievance Officer]
[Your Traditional Dress Company]
[Physical Address]
[Email Address]
[Phone Number]

The Grievance Officer shall redress grievances expeditiously, but within one month from the date of receipt of the grievance.

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically.

15. CONTACT US

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

[Your Traditional Dress Company]
[Physical Address]
[Email Address]
[Phone Number]
[GST Number]

This Privacy Policy was last updated on March 4, 2025.